Online videos have experienced steady growth over the last few years, and advertisers are taking note. According to YouTube, owned by Google (GOOG), 100 hours of video are uploaded to the site every minute and more than 6 billion hours of video are watched each month.
If you want your video to stand out in the crowd, you need to follow a few rules of proper videography.
- Use a tripod, use a tripod, use a tripod.
The dead give-away of a non-professional video is the lack of a TRIPOD. When shooting, do not swing your camera back and forth in a dizzying manner. If you want to pan left to right, or tilt up and down, do it slowly and evenly. You can always speed the shot up in post production if you need to. A Balance image is the key
- Content is what the viewer is interested about. You need to provide content that creates curiousity.
3. Obtain great interviews by respecting the pause. Create Journalistic content, and try to be at the viewers place: “What would he want to hear about?”
4. Great transitions. You want your piece to flow. Yes, titles and captions need to look cutting-edge but not every transition has to be a clock wipe or a white flash. You can use those when the footage calls for it. Let the footage tell the story and don’t distract the viewer with unnecessary effects.
5. Prior to shooting your video, you need to decide if it’s worth devoting the kind of time that it will require. If you don’t feel passionate about it, or if a client is not paying you well to do it, and if you don’t see yourself staying up late into the night editing it, or don’t feel it’s going to change your life, then don’t do it. Just wait until you get an idea in mind that you don’t mind “marrying” until it’s not only “in the can,” but “in the box” and “in the hands” of friends and loved ones. Believe me, it’s going to take up a lot more of your time than you think it will.
Of course there are many more things to learn about the ins and outs of video production, such as sound, shooting outdoors, shooting in studio, working with artists, etc., but with these five tips in mind, you can at least get started.